An Objective Dissertation:
As a business owner you know that the economy and livability of the community in which you operate directly affect the success of your business. But how can you be sure that your community remains a good place to live and work? Taking individual action in local matters can often be time-consuming and frustrating. Is there a better way to make a difference?
There is! You can hire your local Chamber of Commerce to do it for you. By joining your local Chamber, you are banding together with other businesses in the area to take action in the best interest of the whole community. The result? Both the businesses and the community prosper.
As a Chamber member:
- You tap into an extensive volunteer base that acts as an arm of your business by providing marketing and promotional assistance, educational opportunities, and by working to improve the quality of life in your community – all in the name of member businesses!
- Your membership investment is 100% tax deductible as a business expense as long as your Chamber does not engage in lobbying at the state or national level.
- Your investment is returned to the community through better legislation, greater productivity, quality education, a quality workforce, and area advancement.
- You support the community that supports your business!
It is a statistical fact that becoming a member of a Chamber of Commerce is an effective way to convey to consumers that your company uses good business practices, is involved in the community, cares about customers, and is reputable.
The unbiased results show that being active in a local Chamber of Commerce is a good strategy for businesses to use in communicating four specific company traits:
- That your company uses good Business- / Best-Practices.
- That your company is reputable.
- That your company cares about customers.
- That your company cares about the community at-large.
Most consumers (59%) think that being active in the local Chamber of Commerce is an effective business strategy. It is 29% more effective for communicating to consumers that your company uses good Business- / Best-Practices and is also proven to be 26% more effective for communicating that your business is reputable.
If your company shows that it is highly involved in its local Chamber (e.g. sits on the Chamber Board) consumers are 12% more likely to think that your products and/or services stack up better against your competition. A company being highly involved in its local Chamber of Commerce proves to the consumer that the company is trustworthy, involved in the community, and is an industry leader.
The studies reveal that when consumers find out that your company is involved with a local Chamber of Commerce they are 19% more likely to think favorably of your company. This shows that regardless of your degree of involvement, membership in your local Chamber of Commerce is ultimately good for your business.
The studies show that when consumers know that a restaurant franchise is a member of the local Chamber of Commerce, they are 40% more likely to eat at the franchise over the next few months. The study’s data also confirms that when consumers know that an insurance company is a member of the local Chamber of Commerce they are 43% more likely to consider buying insurance from it.
Lastly, and relevant to all of our small business partners, studies have shown that when consumers know that a small business is a member of the local Chamber of Commerce they are 44% more likely to think favorably of it and 63% more likely to purchase goods or services from that company in the future. In such an unstable economic period, it is more beneficial than ever to be a member of a local Chamber.